The structure of the campaigns will be much more complex

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which I will try to point out. I will not go into details related to the campaigns because it would require us to allocate too much space to this issue, but I will focus on the general strategy. The targeted areas will be: local for laboratory analyses, CT, Xray – there is no point in allocating budget on larger areas for investigations that users can do in almost any city; regional for MRI if you have a machine that can produce  Tesla for example, specialized surgery bariatric, neurosurgery, angiography and so on; nationally for specific procedures that are performed by opinion leaders known throughout the country for their expertise spine surgery, plastic surgery, etc.; diaspora, to expose the benefits you can offer to the people who will travel to


Romania but also to their families in the country; , with multiple combinations of keywords. I suggest using an omnichannel strategy, which includes from the start: Google Ads; Facebook & Instagram Belgium WhatsApp Number Data Ads; Youtube Ads; This strategy needs to be continually doubled and supported by continuous content creation. One of the most important assets to take advantage of is to humanize the institution itself by correlating its image with one or more specialists or teams of specialists. This will give patients confidence by the simple reason that the image vectors transfer from them credibility to the institution.





In step two, you can use interviews introductory or educational with these leaders to disseminate on social media. Additional items to review You are probably wondering why I only recommended Google Ads as a promotion channel for pediatric, dental and physical therapy practices Firstly, to capture exactly those people who immediately need a consultation or intervention and secondly, to protect the budget. A person who saw a Facebook ad for a dental office is unlikely to remember the name of that office in three weeks, let alone make an appointment. But surely in the acute phase he will turn to Google and search for dental office, good dentist and so on. In short, we have to be there for demand fulfillment. For larger clinics, specialized clinics and local, regional or national hospitals,